No. 01 — Founder's Edition
A personal-first technical apparel brand. Built for high-performance humans. No PFAS. No silver-nano. No plastic shortcuts. Two pieces to start. Black, Bone Cream, Field Olive, Graphite Heather.
II — Manifesto
RTHR BE began as a closet of one. A pattern made against the body, not against a sales chart. A material chosen because of what it does to skin over a decade — not what it costs by the kilogram.
We do not make clothing to sell clothing. We make tools for becoming. The Short, The Tank — quiet, deliberate, engineered. Worn for lifting, hiking, traveling, recovering, and the long aging-well in between.
If our standard helps you train harder, feel more like yourself, and own fewer better things — the brand has done its job.
III — The Short
SKU.RB-S01.7IN. 230 gsm Supima / Tencel / ROICA® V550 biodegradable stretch. Pattern blocked against the Lululemon License to Train, then redrawn from the seam allowance up.
IV — Material Philosophy
No PFAS. No virgin polyester (zippers excepted). No silver-nano antimicrobials. No greenwashing.
V — The Tank
SKU.RB-T01.FIT. 210 gsm Supima / Modal / ROICA rib. Fitted through the body without strangling it.
VI — Identity System
Primary soul mark. Smallest applications. Embroidery and foil.
Technical lockup partner to the Bee. Inside-label and document work.
Heat-transfer only. Training kits. Never the main label.
Authority. Inside-label and certificate of make.
VII — The Closed List
The first cut leaves the patternmaker in summer. The first drop is private and limited to the list. Leave your email and we'll write you when the samples are real.
We will write you exactly twice before the drop. We will never sell your address.
